>> live from pier 3 in san -- new york. we are covering the global technology and media companies that are reshaping our world. i am cory johnson. our focus is on innovation, technology, and the future of business. let's get straight to the rundown. a coding lesson from mark zuckerberg. his video is one of many for children entered the encoding. an initiative that wants an hour of your time at this week.

follow you can around the web, now apple is using technology to volume around the store. is tryingkson to make apple one of the most -- to the lead. the biggest names are speaking with the united states urging american children to learn to code. it comes as a critical time as u.s. students according to a new rank has american students ranked 21st in science and 26 in a map. askedr of code initiative people to spend our coding. it kicks off computer science education week. org.s sponsored by code. here is president obama.

notearning these skills are important for your future but for our country's are. if you want america to stem the cutting edge tom a we need young americans to master the tools and technology that will change how you do just about everything. >> they are giving coding tips from entrepreneurs included this guy, mark zuckerberg. >> if i wanted to wish everybody on facebook and happy birthday by sending an e-mail, it might take more than a century to write out all the e-mails. with a few lines of code, i can have a system to send an e-mail to everybody on facebook. that is why they are valuable. francisco us from san is the cofounder of code.org. whether that mark zuckerberg, what is the point of this? >> it is great to be here. that weioned earlier

are lagging in math and science. at least every school in america does teach math and teach science. only one in 10 schools teach computer science. yourself, if the point of education is to prepare kids for afe and the 21st century tom shouldn't we teach kids some computer science. -- century, shouldn't we teach kids some computer science? it is not being taught at our schools. we want to make it available to every body. to prepare kids everywhere for the lives they will be living in the 21st century. >> is coded a foundational skill or vocational? will of the lessons learned today by kids coding be applicable when it is different five or 20 years from now? >> i am glad you asked this.

is a of all, the word code final word. we've chosen to name our organization. we are not talking about coding but computer science. computer science is a foundational skill. it is just as relevant to know how to dissect a frog as to dissect an cap. maybe one at the 20 kids made softwareork as a engineer. everybody should know the basics of how the internet works and how logical works and planning. computer science teaches you how to break a large problem down to smaller parts. it's teach him not to think through action and consequence. that's something that every child should learn to do. if you want to grow up and become a lawyer or accountant or president,even the you should have a basic foundational understanding of computer science. it would be more valuable to your life today and then some the other things we are teaching.

>> i am word about children who want to be accountants -- worried about you want to be accountants or dentist. i was on the playground will my little kid in a heard a boy as i was walk around with javascript for dummies without he was berating another kid. this was another high-performing schools. really may be wonder, what is the age at which computer science is more relevant or at least relevant? recent studies show that kids can embrace the basic components before they can learn to read or write. >> really? >> it is like learning a language. english is a really complicated language when it comes to different spelling. computer science have a small vocabulary and very straightforward logical syntax

without any weirder rules. kids toirly easy for learn compared to reading and writing which is comparatively more difficult. like anything else, you do not start by being shakespeare but with the abcs and uniform words and sentences. you can stop there or go on to become the next shakespeare. basics, that is something that everybody can benefit from. kids can learn as early as kindergarten. >> who is leading in this? all the specifics where the united states is the 20 possible stop which countries are leaving and why? china, computer science is mandatory for graduation from high school. studentsgle chinese who graduate from high school has taken computer science. in vietnam, they are teaching it in kindergarten. in astoria, first grade. a, first grade.

today, thisd states morning, the city of chicago announced a partnership with us, computer science is going to become a core subject in every school in the city of chicago. the city of chicago is leading the country. the city of new york announced a partnership with code.org. is, i live inion san francisco, why is it san francisco, the bay area leading the country when it is a place where all the technology is created? how come our schools do not have computer science? why is it that only one or two cities? >> fascinating things. interesting to see chicago. you learn to vote early and code early. li, thank you.

heading to the apple store? technology could be tracking you. on yourlic concierge iphone. that story next. ♪

>> welcome back. using a new location technology to track a shopper's location inside of its retail stores known as ibeacon. about appletion products as they walked through the store. jon erlichman full stop is this creepy or cool or both? -- jon erlichman. -- is this creepy or cool or both? >> it could be both. they are all about the user experience. they hope to boost it. more on the ibeacon story. let's start simple.

explain how ibeacon would work. if you're wondering through the store and what might happen? ibeacon was something they introduce an ios seven but did not talk about. iphone has always had the capability of knowing where you are. they added something to the core location function which allows it to tell you when you are near a beacon. it is a little device that uses something like bluetooth low technology like for headphones to tell you you are near the sink. a store could tell you are in aisletore or put it all in or rack. said smart idea, good way to boost sales. corey hi leigh creepy factor. could he be both? -- highlighted the creepy

factor. >> providing a better in-store experience versus getting people concerned. and theanted to a store salesperson greeted you by name and knew something about your buying habits, you would think that is good customer service. if you walk into a store and somebody you do not know no surname, that may make you feel uncomfortable. they may be tell you the same thing. stores aret the trying to do. they're competing with online. online contract as you go through a website on what you looked at what you were interested in and your browsing history. you think the big mortar stores and they are trying to replicate by bringing more knowledge. how it isepends on done. it could be creepy. >> the thing with competition. assuming apple and other retailers roll out something similar that would be matched

with android devices, who do you think it a position to generate more sales given the size of the android world? one thing is what apple did is rollout a technology which is a locating technology. it is called ibeacon. they make it available to app developers to build into applications. the announcement is and they were doing and the apple store. any application developer could do or whether for macy's or a train station or what ever. apple has a big footprint and a great market to do that. there is rumor that android will be able to use ibeacon as well. they may not be competitive. google has their own thoughts and programs. is really location hotly contested market. there's a lot of technology out there. the winner is not always the

biggest technology. successful, doesn't mean apple will spend less money on traditional forms of advertising, print advertising? >> apple has plenty of money to spend on whatever form of advertisements. i don't know if they will drop anything. into initial introduction the apple stores is to show other retailers that apple is eating their own a dog food. maybe provide a best of example. the real money and real utility is it becomes a real hook for application developers to build into their products and make it more interesting. >> we have to leave it there. appreciate your insight. marc prioleau. ck over to you. >> thank you for bringing into the creepy aspect. bloomberg television

is going into ups. the biggest day for the package delivery company. could make assar brown outfit look hot. there she is. doing the deliveries. she will be a world court. -- corp. the hub in louisville kentucky. she is going to have that story and toe seo and -- ceo be out of rhythm that will save the company $50 million. ithm that was in the company $50 million. gun" remake up next. ♪

>> this is bloomberg west. you maybe ask yourself why twitter shares rallied? maybe you did not notice. that new hope over tools will allow advertisers launch individual ads. only knows, it could bring in more revenue. a handful of companies working on it. adam joins us today from san francisco. the holys like it is grail. twitter knows you are and gives an added relevant to you. is that the just? >> providing more targeted ads s andetter performing ad more revenue for twitter. they are willing to pay more. >> i've been hearing about this the executive was

at yahoo!. what makes this any different? >> a couple of things. twitter.e aspect of first of all, twitter is inherently a cross device product. one of the challenges that advertisers are facing and how to reach this increasingly distributed consumer. how to resume on mobile devices. access twitter via mobile devices. that the targeted ad one step further and we can identify a browsing.le -- user's not only does it provide a really compelling adding unit but solves the cross device problem which is such a challenge. >> why is this such a challenge? moves acrossr

devices, there is no way to identify who that person is in a universal way. through the twitter account id, we can say we know who the person is when they go to the twitter website or mobile phone. idcreates that twitter user that ask as an identifier. >> it seems on a certain level, you could not have asked stash advertisements -- advertisements so tight. the revenue from selling the product would not be worth the price of the ad. you can find similar users, not individual. >> yeah, a bit of both. it depends on the economics of serving the impression our and that is something we find and we hope our customers do on a daily basis to make sure they spend and the amount they bid to a

, serving to specific users. a very proven method to generate great roi when you know somebody has demonstrated intent and even if you are a b to be a brand that has a large ticket item for the it can work in either case. how much you are bidding and how much you are spending per user. anybody who was selling anything online is going to want to follow-up with people who demonstrate intent and show images of by navigating. >> in my experience, let's say i a printer -- bought dollar pair of shoes. i am not going to buy another pair of shoes every week. -- $300 pair of shoes. it is something that changes that experience? >> that is happening. on the poor execution

campaign side. with this cool, you should be able to be aware that a person expressed interest in that pair of shoes and that person has purchased and adjust the campaign accordingly. you may not want to stop communicating with that person forever, but your message might want to change. you may want to move on to shoelaces or something else that might be couple mentoring or region out to them when a lementary or comp reach out when a out.ine comes >> our partnership with planet for. , more fuelries wasting delivery vans. trying to make the holiday season a little greener with an innovation. sesno has more.

>> this may be the future of delivery technology, but now it is trucks and vans. far from efficient, they only get 12 minus -- miles to the gallon. assuming 20% less fuel and increasing mileage by retrofitting old cargo vans and turning them into electric hybrids. they uploaded idea to plan forward. we added an electric motor to the rear which acts as a generator and slows the vehicle down. and in the process, it is not in the rear. >> and the electricity powers the motor. at hardot have to work to accelerate. less fuel and less emissions. it cost about $8,000 for retrofitting. vehicleld save 2500 per a year. the cofounder helped started while finishing his grad degree

in m.i.t.. his third start up in the green sector. charm.ime is the he partnered with original fewitters to expand to a hundred installations or year. small, but growing. chevye able to convert and ford vans. this a platform which can go on many types and makes and models. to get onas a race this many commercial vehicles as possible as soon as possible. but driving down fuel consumption. moving the plant forward. >> franco joins me. i thought you would have a story about santa's sleigh. >> it is hybrid. what makes it different if they can put these hacks on older vehicles and they want to do it on a lot more. they will announce another major deal with a corporation and a couple of weeks.

it looks like they are on the move. quick have not walk -- >> have not dwelt behind a lot of reindeer. we are talking about surveillance and because of business. ♪

>> you are watching "bloomberg west" where we focus on technology and the future of business. i'm cory johnson in for emily chang. we are in new york. mobile payments company square has a built a new card reader. they assured us it has improved accuracy. more compatible with more smart phones and tablets. they said it would be available in a 30,000 stores. online dating site zoosk hopes to get pregnant -- plenty of love from investors. they have kicked bank of america to lead the ipo. itselfin users by tying

to facebook. it has 40 million active and presumably less lonely numbers. , one the mostnts pervasive companies, said that the general slowdown in technology spending is not hurting ti and they have forecasted sales of $40 million for the fourth quarter. the first quarter of the last 11 that ti sales were not shrinking thanks to improving sales and industrial devices. some the nations top tech companies are urging the white house and congress to reform surveillance laws. google and yahoo! and apple have joined forces. it shows the government has gained access to some of the secret servers. in an open letter, they called for the white house and congress to reform surveillance laws writing "we urge the u.s. to take the lead and make reform to

ensure that surveillance efforts are restricted by law in proportion to the risk and transparent to subject of oversight." earlier we spoke to michelle richardson. a legislative council where she focuses on cybersecurity and government transparency. emily started by asking the letter was more of a political statement said the companies have cooperated in the past. >> what may have prompted the new movement as the recent revelations and the last month is that are not serving the companies with court orders but they are hacking into their systems overseas where our laws do not apply. it may have pushed him over the edge to get involved. who run theeople companies are powerful people -- mark zuckerberg, larry page. account for a large part of the united states economy.

how is the government likely to respond? >> this has a wholly new voice to the privacy debate. i've see advocates and members of that type of the advocates and members have taken a printable stand. we have the companies weighing in. congress doesn't listen. the president is -- congress and does a listen. -- the president is expecting a report. early next year, we will see action on it. said he is tobama get the nsa to impose self- restraint. let's take a listen. >> i will be proposing some tof-restraint on the nsa and initiate some reform to give people were confidence. i wanted everybody to be clear -- the people at the nsa generally are looking out for the safety of the american people and not interested in

reading your e-mails and not interested in reading your text messages. >> president obama speaking on hardball. what kind of reforms do you imagine the president is talking about? >> the way he phrases it as self-restraint will not be enough. the nsa internally has privacy rules that it violates on a regular basis. it cannot be trusted to police itself. that is not how our democracy works. the most important thing and that we hold the white house and congress will endorse is changing the statutes and rules that they cannot collect information on everyday americans not suspected of doing anything wrong. this what -- if you would say. how would the government and nsa protect us if everything is transparent? them toy is calling name terrorist targets or

explain who they are spying on, we are asking that they explain the basic parameters. the legal underpinnings. in the united states, we have a .treet -- secret court there's a lot of information with the main public that is not going to tell off the bad guys but allow was to have an informed debate since 9/11. yahoo!, twitter, google said they will beef up security. what else can the companies do hash mark -- do? >> would like to see the fight back against court orders. would like to see them get involved in the legislative debate. so importants about today's release. and they are endorsing an idea that the government should not be scooping up all of the information. working with them to take them to the next step and try to pass

legislation that will rein in other agencies. >> that was emily chang. and is "bloomberg west" am cory johnson. we are going to be looking at exciting new stuff including designs from nike that is changing the way that sneakers work in the future. we will be back when "bloomberg west" continues. ♪

that aent startup crated --tudent offted said they will lay half of their workforce. basketball star kobe bryant unveiled a latest line of sneakers. the man behind the design takes a similar approach to johnny ive.

technological innovation from the ground up. >> and there you go. we talk about the design of tech devices. technological innovation these days are help -- happening from the ground up including basketball shoes. coby incorporates marketing. i caught up with the crated by askingnd i started him about the design similarities between shoes and tech gadgets. general,k design in there's a natural design process that you go through and principles that transcend any or type of product you may be working on. i think with and footwear, a really interesting time that technology is changing and involving as so many ways.

of a science perspective of how we can gather more information and data and science from the athlete. that is the upfront side. on the backside, and terms of the way we can manage -- manufacture products. world ofup a whole new possibilities as you mentioned designing to the pixel level. it is really an interesting time in a design. that is true for all of design. certainly true for footwear or athletic design. >> people are starting this and what 3-d printing is all about. since you're working with athletes who probably have a vision but it would be a whole shoes, elaborate on that. how quickly can you take a concept and come up with a 5, 6type today versus

years ago? >> dramatically faster. processesnufacturing and prototyping processes, we can turn samples of prototypes in some cases 1-3 days where it would take easily 1-3 weeks prior. the process would enable the prototype. when you design -- would've of the unique things about designing footwear or apparel, and goes on the body. the body is a complex and constantly in motion. a complex thing to design for. can prototypewe and learn from prototypes, the better. as you mentioned, technology is allowing us to iterate that much better. at apple license out

about simplicity. do you live by that? >> i believe in simplicity. i believe there is a purpose to nature and the natural systems. it is complex. it is very simple. that is something we talk about at nike quite often. taking the complex and making it simple. complex simplicity if you will. >> what about the fact you have a lot of big-name athletes you are working with? they all want to come forward with their own ideas. how'd do take each of those unique flavors and come up with all of these different shoes? is working with those different athletes. we always listen. it is our mantra. listen to the voice of the athlete. we take that to heart.

whether it is kobe bryant or any other athlete. listen to the athlete, the voice of the athlete and that helps us to take it to new places. also from a style standpoint. >> are the kobe bryant's you could share with us? you're always thinking about them. >> old man, so many. one of the many great things if he wants to push the design innovation from a etictional and aesth standpoint. every time we sit down to meet, it is like ok, what do we do next? i am thinking this or philly this. how can we make this better? how can we change the game? that is constant with him. >> that was ever avar.

kobe wanted to go back to the hightop. he wanted to have the same flexibility like the low top. fletcher to keep them happy. >> keeping kobe happy. all for it. quick clarification. trackn does not customers. it enables that -- is coming "top gun" back to movie screens with the jerry brown connor was for the original and will be back -- bru ckheimer was part of the original and will be back. that is after the break. ♪

>> oh, my god. scene.n" that was a

that will start, cruise. paramount announced it will make another with superproducer jerry bruckheimer. no word if it is a sequel. no word if it will start, cruise. it could be jon erlichman for all we know. -- start tom cruise. what did it win an oscar for? i had to fact check. >> you are putting me on the spot. take my breath away. the song by berlin. that was the best winning oscar song in 1986. bad music. corey and i will perform on a future edition of "bloomberg west." today we give you the details. there's a corporate story. the ceo was acting event delaying the groundwork for what the stern agee will be going forward.

paramount is owned by viacom. -- for what the strategy will be going for. they would like to focus on franchises. whether that is "mission "transformers." now that bruckheimer is back thomas you can bet on franchises p."e "beverly hills co he made a name for himself with some of these films. he has gotten a three-year deal with the studio, a way he goes. , some guys arel -- andjerry bruckheimer they are focusing on a few producers who gave them and hits a long time ago and not recently. sense are right into the of the studios want to make a big-budget films but they do not want to take significant risks. how do you minimize?

go to great if performers who have shown they can do it over the years whether a bruckheimer or joel ross. bruckheimer was producing films for disney. there's a younger generation. opel missionlike impossible -- "mission impossible," larry ellison providing a lot of capital to make them possible. the generational gap between producers right now and that seems to be some the flavoring and paramount. >> interesting stuff. embarrassing fact. i have never seen "top gun" and i may not do it. >> we will watch it together. >> nfl fans may have seen the commercials of clay matthews and wondered what it has to do with text messages. the company behind it is

partnering with nfl to bring coupons and customize content delivery to fans. as they do this with stars and the neighbors on their phones, how does it work and how effective can they be? the ceo, joe gillespie. explain how it works. >> we are providers. * nfl.ll any brand, a simple phone call, we can deliver any mobile experience for 290 million consumers. >> you already lost me. what is mobile experience? >> anything from a coupon to a video to a landing page to an out. the nfl, would you call, drew brees answer the phone.

it navigates you to the landing page. one clip you are downloading the nfl out. >> that is cool. you actually have a drew brees manning a call center or is it recorded? >> is recorded. >> she looked great yesterday. it is interesting the notion of fans getting closer to things they love. the whole notion of wearing a drew brees jersey says something about the connection of people make. is it working in mobile was mark -- mobile? >> it is. it is a phone call and there's a voice. brands love taking you celebrities as a part of the user experience. the bigger issue is that we are solving for it on my activation. in a simple way. everybody knows how to make a phone call.

nothing to download or scan. we are managing the most disturbing out in the world was the dial pad. followed by any brand. it is a very powerful and large go to market distribution. >> it sounds like a platform like whether you are creating a whole new way for the brand to go straight to the consumer. they are using and between like a billboard or old-fashioned technology like twitter. >> correct. i don't know if twitter is so old-fashioned. we working there as well. we are about on my activation. yours a lot of events especially on tv and radio. we have the guest local radio. sportscenter. week, the downloaded the mobile app. what do brands love about us is

it is an opportunity for them to engage via the other remote control that consumers always have in their possession which is a mobile phone. using theinteresting different ever structure. with the infrastructure behind it -- what is infrastructure behind it? >> we are a platform. >> thank you. >> you are welcome. fs is the -- our ip is the 7. it routes to our platform. we recognize for key will stop the carrots, the phone number, the make and model thomas and the location data. the of harvested all of the ideas. -- we have harvested all of the ids. put another way, if somebody calls, i can send them a a boston cream pie.

>> really interesting stuff. apple technology we talked about does not track location. cool new app. joe, thank you very much. bwest byte -- one number that tells a whole lot. jon, what did you got? >> 1.7 billion. services for netflix and who grows, researchers said 1.7 billion devices capable of accessing content are said to ship by the end of the year. a 20% increase over last year. for smartphones to gaming tv devices. apple no sport in there. do not forget sports. quite the trend of. >> that is really interesting. a huge number. watching a lot more on "bloomberg west." more tomorrow.

you can find the latest headlines at bloomberg.com. ♪

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>> from bloomberg world headquarters in new york, i am mark crumpton. this is "bottom line." the intersection of business and economics with a main street perspective. tonight, budget negotiators worked to end three years of fiscal gridlock in washington. members of united states a midnight they face deadline to sign up with health coverage. we'll find out how to buy and spend bitcoins. >> to our viewers here in the united states and those of you joining us from around the world, welcome. we have full coverage of the stocks and stories making headlines. su